• The Theme: Jamie Dimon, chairman and CEO of JPMorgan Chase & Co. and chairman of Business Round Table (BRT) noted, “Major employers are investing in their workers and communities because they know it is the only way to be successful over the long term." • The Payback: Patagonia’s commitment to corporate social impact has helped it become a retail leader with $1B revenue in 2017 • Invest in People: Eric Garten, co-author of Time, Talent, Energy, presented research findings in the Harvard Business Review that companies who invest the most in their employees unlock “40% more productive power.” • Communicating Impact: According to Whitney Dailey, director of marketing at Cone, “[Corporate social responsibility] is not a fad, a trend or "nice to have". It's a business imperative that must be authentic and seamlessly integrated into the brand value propositions. • Invest in the Community: Tricia Griffith, president and CEO of Progressive Corporation said, “They put the customer first and invest in their employees and communities. In the end, it’s the most promising way to build long-term value.”
Wingard, Jason. “The Patagonia Model: CEOs Redefine Shareholder Value.” Forbes, Forbes Magazine, 23 Aug. 2019, www.forbes.com/sites/jasonwingard/2019/08/23/the-patagonia-model-ceos-redefine-shareholder-value/#7afa403a16e3.