The economic rules are changing.

We are living through an evolution of business where consumers are demanding and expecting businesses to take the lead in creating elegant solutions to environmental and social issues.

We appreciate Engage for Good gathering the latest information on how a variety of backgrounds view mission-based organizations.

We appreciate Engage for Good gathering the latest information on how a variety of backgrounds view mission-based organizations.

SOCIAL IMPACT STATISTICS YOU SHOULD KNOW

Engage for Good https://engageforgood.com/guides/statistics-every-cause-marketer-should-know/ Accessed 18 Apr. 2020.

The Numbers

Cause sponsorship was predicted to reach $2.23 billion in 2019, a projected increase of 4.6% over 2018. IEG *Sponsorship Report *

Outpacing individual giving 5-to-1, Corporate giving in the U.S. has grown by 15% over the last 2 years, making it a more competitive marketplace for nonprofits to capture corporate funding than ever before. _Accelerist’s 2020 Trend Report _

Consumer Preference ** 73% of respondents believe that a company can take actions that both increase profits and improve conditions in communities where it operates **Edelman’s 2020 Trust Barometer

87% of respondents believe that stakeholders, not shareholders, are most important to long-term company success _Edelman’s 2020 Trust Barometer _

One-third of all consumers today will stop buying their preferred products if they lose trust in the brand, and one-third of consumers have already stopped purchasing their longtime, favorite brands in 2019. IBM’s 2020 Purpose and Provenance Drive Bigger Profits for Consumer Goods

72% of Americans say they feel it is more important than ever that the companies they buy from reflect their values. 76% say supporting companies that are addressing social and environmental issues helps them feel they are doing their part. Nearly nine-in-10 consumers (86%) say they’re likely to purchase from purpose-driven companies. 2019 Porter Novelli/Cone Purpose Biometrics Study

One third of Americans plan to increase the amount they spend on “good” products and services in the next year. However, 40% of Americans are not able to name a socially responsible organization when asked. Good. _Must.Grow.’s 2019 Conscious Consumer Spending Index _

64% of consumers choose, switch, avoid or boycott a brand based on its stand on societal issues. *Edelman’s 2018 Earned Brand Study *

86% of consumers believe that companies should take a stand for social issues and 64% of those who said it’s ‘extremely important’ for a company to take a stand on a social issue said they were ‘very likely’ to purchase a product based on that commitment. 2018 Shelton Group’s ‘Brands & Stands

Economic Opportunity

An estimated $1.2 trillion opportunity exists for brands that make their sustainability credentials clear. _Unilever Consumer Study _

Brands with a purpose set on improving our quality of life outperform the stock market by 120%. _Interbrand’s Best Global Brands 2017 _

The direct impact on future revenue losses due to trust events is conservatively estimated at US$180 billion for the 7,000+ companies analyzed by _Accenture in their 2018 Report ‘The Bottom Line of Trust‘. _ That comes to approximately US$4 billion for a US $30 billion company.

Point of Sale

Retailers are 4.1x more likely to sponsor cause-related initiatives than any other industry Accelerist’s 2020 Trend Report

Most (75%) Americans say that they typically donate some amount of money to charity every year. About one-third (32%) say they’ve donated during an in-store checkout at a grocery store or drug store. 2019 YouGov Survey

69% of consumers have given at point of sale in the last 12 months. Of those, 81% say they like or don’t mind being asked to give at the register. _Catalist’s 2018 Report: POS Giving: Progressing and Prospering _

Consumers prefer rounding up almost 2 to 1 over purchasing an icon for an additional dollar amount. _Catalist’s 2018 report POS Giving: Progressing and Prospering _

60% of consumers say brands should make it easier to see its values and its position on important issues at the point of sale. _Edelman’s 2018 Earned Brand Study _

Employee Engagement

56% of respondents say purpose feels like a PR exercise instead of a business strategy. _The B2B Purpose Paradox 2020 (Carol Cone on Purpose, ANA and The Harris Poll) _

51% of respondents say purpose doesn’t play a significant role within their competitive set. _The B2B Purpose Paradox 2020 (Carol Cone on Purpose, ANA and The Harris Poll) _

50% of respondents say their company lacks the capacity to put purpose at the center. _The B2B Purpose Paradox 2020 (Carol Cone on Purpose, ANA and The Harris Poll) _

75% say “my employer” is the most trusted institution (significantly more trusted than NGOs (57 percent), business (56 percent), government (48 percent) and media (47 percent)). 2019 Edelman Trust Barometer

Nearly four in 10 employees (38%) report that they have spoken up to support or criticize their employers’ actions over a controversial issue that affects society. _Weber Shandwick’s 2019 Employee Activism in the Age of Purpose: Employees (UP)Rising _

Turnover dropped by 57% in employee groups most deeply connected to their companies’ giving and volunteering efforts. _2018 Benevity Engagement Study _

89% of executives surveyed said a strong sense of collective purpose drives employee satisfaction. Harvard Business Review’s The Business Case For Purpose

Nearly 3 in 10 employees who don’t give through their workplace giving program say they are not giving because the causes they care about aren’t offered as a choice. _America’s Charities Snapshot 2017 _

Millennials, Influencers, and GenZ ** Only 55% (down from 76% in 2017 and 61% in 2018) of millennials and Gen Zers believe business has a positive impact on society. **Deloitte Global Millennial Survey 2019

83% of Millennials say it’s important for the companies they buy from to align with their beliefs and values. 5WPR 2020 Consumer Culture Report

90% of Gen Z believes companies must act to help social and environmental issues and 75% will do research to see if a company is being honest when it takes a stand on issues. _Porter Novelli/Cone’s 2019 Gen Z Purpose Study _

Climate change tops the list of social issues of most concern to young Americans in 2019 (30%) followed by civil rights/racial discrimination at 25%. Cause And Social Influence’s 2019 Influencing Young Americans Report

71% of Millenials said they would pay more for a product if they knew some of the proceeds went to charity. 5WPR 2020 Consumer Culture Report

71% of Millenials said they would pay more for a product if they know some of the proceeds go to charity #socialimpact #causemarketingCLICK TO TWEET 76% of young people said they have purchased (53%) or would consider purchasing (23%) a brand/product to show support for the issues the brand supported. __DoSomething Strategic’s 2018 Survey of Young People and Social Change __

76% of young people said they have purchased (53%) or would consider purchasing (23%) a brand/product to show support for the issues the brand supported. #socialimpact #causemarketingCLICK TO TWEET But perhaps even more importantly — and more costly — 67% have stopped purchasing (40%) or would consider doing so (27%) if the company stood for something or behaved in a way that didn’t align to their values. DoSomething Strategic’s 2018 Survey of Young People and Social Change 67% of young people have stopped purchasing (40%) or would consider doing so (27%) if the company stood for something or behaved in a way that didn’t align to their values. #socialimpactCLICK TO TWEET Of consumers who follow digital influencers, 35% were engaged with a cause due to an influencer’s recommendation. Allison+Partners’ 2017 Influence Impact Report Of consumers who follow digital influencers, 35% were engaged with a cause due to an influencer’s recommendation.CLICK TO TWEET

Brands As Activists 76% of global respondents say that CEOs should take the lead on change rather than waiting for government to impose it. And 73% believe a company can take actions that both increase profits and improve economic and social conditions in the community where it operates. 2019 Edelman Trust Barometer ** 76% of global respondents say that CEOs should take the lead on change rather than waiting for government to impose it. #socialimpact #CSRCLICK TO TWEET

62% of global consumers want companies to take a stand on issues they are passionate about and 64% find brands that actively communicate their purpose more attractive. Accenture’s 2018 Global Consumer Pulse Research 62% of global consumers want companies to take a stand on issues they are passionate about and 64% find brands that actively communicate their purpose more attractive. #socialimpactCLICK TO TWEET

81% of tech professional think CEOs have a responsibility to speak up about issues that are important to society. Weber Shandwick’s CEO Activism in 2018: The Tech Effect 81% of tech professional think CEOs have a responsibility to speak up about issues that are important to societyCLICK TO TWEET

81% say business can be a force for positive social and environmental change._ Enso’s 2018 World Value Index _81% say business can be a force for positive social and environmental change.CLICK TO TWEET

Americans expect companies to lead with Purpose: 78% of Americans believe companies must do more than just make money; they must positively impact society as well. 2018 Cone/Porter Novelli Purpose Study 78% of Americans believe companies must do more than just make money; they must positively impact society as well.CLICK TO TWEET

Social Impact Investing and Business Investors 73% of investors (defined as adults who own individual stocks) agree that a company’s efforts to help improve society and the environment contribute positively to return on stockholder’s investments. 2019 Aflac Survey on Corporate Social Responsibility 73% of investors (defined as adults who own individual stocks) agree that a company's efforts to help improve society and the environment contribute positively to return on stockholder's investments #ImpactInvesting #SocialImpactCLICK TO TWEET

48% of investors report they have decided to not invest in a company because of its position on some issue, with 38% having actually sold shares. 2019 Aflac Survey on Corporate Social Responsibility 48% of #investors report they have decided to not invest in a company because of its position on some issue, with 38% having actually sold shares #ImpactInvesting #CSRCLICK TO TWEET

Three of five (business investor) respondents said that they have increased their investment allocation to companies that excel in ESG factors. 56% of investment are hiring more ESG staff internally. 2019 Edelman Trust Barometer Special Report: Institutional Investors

Business and Politics 56% of consumers say that too many brands are using societal issues as a marketing ploy. 2019 Edelman Trust Barometer 56% of consumers say that too many brands are using #societalissues as a marketing ploy #csrCLICK TO TWEET

36% say they trust business leaders to do what is right. Enso’s 2018 World Value Index 36% say they trust business leaders to do what is right. #csrCLICK TO TWEET

Trust in companies headquartered in the U.S. has dropped five points from 55 to 50% just in the last year, after having already fallen from 61% in 2014. 2018 Edelman Trust Barometer Trust in companies headquartered in the U.S. has dropped five points from 55 to 50% just in the last year #csrCLICK TO TWEET Sixty-four percent of respondents agree that CEOs should take the lead on (social) change rather than waiting for government to impose it. 2018 Edelman Trust Barometer 64% percent of respondents agree that CEOs should take the lead on (social) change rather than waiting for government to impose it.CLICK TO TWEET Eight in 10 global executives (79%) say it is important for the CEO to communicate the organization’s values in order to be highly regarded. Weber Shandwick And KRC Research’s 2020 State Of Corporate Reputation 79% of global executives say it is important for the CEO to communicate the organization’s values in order to be highly regarded #CSR #Purpose

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Our Mission & Vision

Mission

Harness Social Impact to accelerate the evolution of business

Vision

The Social Impact Economy powers a new business definition for success