Nicknamed Philanthroteens, Gen Zers eschew corporations and labels, desire entrepreneurship, and are conscious of diversity, the environment and social issues, reports Bloomberg. "If they’re paying money to corporations, they have to align with what they believe in." - Corey Seemiller, Wright State University professor and Gen Z lecturer.
Mullen, Caitlin. “How Brands Are Working to Capture Gen Z Dollars.” Bizjournals.com, 4 Apr. 2019, www.bizjournals.com/bizwomen/news/latest-news/2019/04/how-brands-are-working-to-capture-gen-z-dollars.html?page=all.